Endpoint strategy and regulatory positioning
Go into regulatory meetings with endpoints you can defend. We prepare the briefing documents and likely questions with you.
Strategic Consulting
SeeingTheta Strategic Consulting
Launching 8 November 2026
Strategy for COA programmes. We help you decide what to measure, how to argue for it, and what to do next.
Strategy for COA programmes, built on Rumelt's kernel. We start by diagnosing the challenge, then build the course of action that answers it.
Diagnosis→Guiding policy→Coherent actions
COA strategy and courses of action
Which measure, and what then? We review the literature and your evidence, help you choose or build the measure, and agree the next steps.
Goal-led endpoint selection
Endpoints chosen for what your trial needs to show, with a strategy to reach them.
Strategy workshops and reviews
An outside review of your current COA strategy, or a working session to build one.
Communicating results to patients
Patients took part in your trial, and they should be able to understand what it found. We work with patient groups and sponsors to turn COA results into graphics, plain-language summaries and short films.
Our winning ISOQOL 2026 filmMeasure landscape review
Which measure suits your trial? We assess the literature and the evidence you already hold to recommend one.
COA selection and development
Find out whether an existing measure fits your trial before you commit to building a new one. This builds on the landscape review.
Regulatory meeting preparation
Briefing documents, likely questions and rehearsed answers before you meet the agency.
Stand-alone study design
When your trial can't answer the measurement question, we design a study that can.
Rapid decision analysis
Quick exploratory analysis from Measurement Science, when a decision can't wait. See it in Measurement Science
How we build a strategy
Diagnosis
We name the challenge your COA programme faces, and what makes it hard.
Guiding policy
We choose an approach to that challenge, and agree what you will not do.
Coherent actions
We set out the steps, who owns them, and how each one supports the others.
Prefer inspiration to strategy? Inspiration on Demand has a button for that.