Struggling to get quality insights from your Clinical Outcomes Assessments and Digital Health Technologies

About Piper
My focus is on understanding the patient’s voice, with an emphasis on psychometric evaluation. I am passionate about refining the methods we use to report patient HRQOL to provide the best possible clinical trial evidence.
BSc Applied Psychology, Cardiff University (2009)
PhD Cognitive Psychology, University of Bath (2014)
Data Evidence Analyst for Bristol Children’s Hospital Review (2015)
Research Scientist at Clinical Outcomes Solutions (2016 – 2019)
Psychometrician at Adelphi Values (2019 -2020)
Associate Director and Psychometrician at IQVIA (2020-2023)
Current Project Lead for Digital Measures Development in ADRD at DiMe
Current President of Seeing Theta
In clinical trials assessment, the hard part is not analyzing the data, but understanding what questions need to be answered. So, we don’t simply validate a questionnaire or recommend a digitalmeasurement tool. We work closely with you to understand your goals, and to figure out the right questions to ask to get the quality insights you need to maximise the interpretability of your clinical trial results.

“It is far more important to know what person the disease has than to know what disease the person has”
Services
Seeing Theta works with small biotechs, CROs and large pharma companies to provide clinical outcome assessment services, endpoint strategy research and training in psychometrics and digital health technology. Our tailored approach is rooted in the context of your work and focused on helping you to generate the best evidence for validation.
End point strategy
- Endpoint development
- Regularity positioning support
Clinical Outcome Assessment Selection and Development
- Appraising available measures – GAP analysis/landscape analysis
- Psychometric analysis support
- Digital Health Technology selection
- Evidence for validity in Digital Health Technology
Training
- Psychometrics
- Digital Health Technology
Science Copywriting and Proofreading
- Manuscript
- Document editing
- Document proofreading
- Slide deck design
- Plain language analysis
LGBTQIA+
- Sensitivity reading for clinical outcome surveys
What do you need?
We design bespoke solutions focused on helping you reach your goals. Connect with us for a preliminary consultation.
Latest articles
Baking Diversity into the COA Cake – Clinical Outcome Assessments and LGBTQIA+ Patients
Clinical Outcome Assessments and LGBTQIA+ PatientsA transgender man takes part in a Patient Reported Outcome (PRO) assessment for a new drug. The firsttwo items he reads on the questionnaire are: What was your sex at birth, male or female? Do you menstruate? Why might...
What Difference Does a Day Make?
Missing data in daily diariesWhy do we sometimes collect data from patients daily, rather than weekly or monthly? One of the main reasons is variability in the patient’s condition. Take the example of asthma. Over a week or a month, an asthma sufferer may experience a...
Say What? The Importance of Plain Language in Academic Publications
Let’s try a little roleplay. Imagine you are a government official or a family doctor. You’re on a committee considering the licensing of a new drug. It’s the first meeting after lunch, so you’re not at your sharpest. You need the next session to be sharp and focused....